Did you know that people are ten times more likely to engage with video content than any other type of content? When it comes to marketing, video is one of the most powerful tools at your disposal. This is perhaps unsurprising, as video is an incredibly engaging medium that can convey a lot of information in a short amount of time.
It is a must for any business in the modern age. The numbers do not lie – more and more people are consuming video content every day, and if you’re not using it as part of your marketing strategy, you are falling behind. There are many reasons why video marketing is important, but here are 7 of the most compelling:
1. Video is incredibly versatile
Video can be used for a wide variety of purposes, from promoting a product or service to simply raising awareness about a cause. No matter what your goals are, videos can help you achieve them. However, note that you need to tell your story in an engaging and memorable way. For example, if you are advertising the Evergame poker tournament, don’t just show people playing poker. Instead, tell a story about the tournament and what makes it special.
2. Video is highly shareable
One of the best things about video is that it is highly shareable. People are more likely to share a video than any other type of content, which means your message has the potential to reach a wide audience quickly. Additionally, when people share your video, it helps to build your brand and increase your visibility.
Additionally, it is an effective way to connect with your audience on a more personal level. When people can see and hear you, they feel like they know you, which makes them more likely to trust you and do business with you.
3. Videos Increase Engagement and ROI
Research shows that according to 62% of people, a video’s ability to generate interest through shares, likes, and comments is what determines its success as a marketing tool. You can tell a story through a video that you could never tell through text or images alone. And this story will resonate with your audience and make them more likely to invest in your product or service.
Let’s say you’re selling a product. A video can show your potential customers how to use this product, its benefits, and why they need it in their lives. A well-crafted video will leave them wanting more and eager to buy what you’re selling.
4. Video is the Future of Content Marketing
Content marketing has exponentially grown in recent years, and it’s only going to continue growing. And a big part of that growth will be video. Why? Because people love consuming video content. In fact, 78% of people watch videos online every week, and 55% watch videos online every day. As you know, numbers do not lie.
So, what does this mean for you and your business? It means that if you’re not using video as part of your content marketing strategy, you’re falling behind. The video should be a key component of your content marketing strategy going forward if you want to stay ahead of the curve.
5. Video builds trust and credibility
Many consumers have become conditioned to distrust advertising. They are bombarded with ads all day, every day, and they have become numb to them. But a well-made video can break through the noise and establish trust with your potential customers.
A video allows you to show your human side and let your personality shine through. It helps you connect with them on a deeper level. In turn, this helps you build trust and credibility, which are essential if you want to convert potential customers into paying customers.
6. Videos Help SEO Efforts
Google loves video content. In fact, they are 53 times more likely to show up first in a search engine if your website includes video. And even if you don’t have a website, you can still use video to your advantage. By optimizing your videos for SEO, you can get your content seen by people who are searching for relevant keywords.
7. Video drives more leads and sales.
The bottom line is that video converts. It’s been proven time and again that video is an effective marketing tool that can help you drive more leads and sales. It’s been shown to increase click-through rates, time on site, and even conversion rates. One study found that including a video on a landing page can increase conversion rates by 80%.
Take Away
If you are not using video in your marketing campaigns, you’re missing out on a huge opportunity to increase engagement, ROI, and leads/sales. Start using video today, and see the amazing results for yourself.
If you are wondering where to start, take a look at online guides to video marketing. These guides will teach you everything you need to know about video marketing, from strategy and planning to execution and measurement. However, if you do not have the time to learn video marketing, you can always hire a video marketing agency to do it for you. This way, you will have access to professional services and can focus on running your business.
